Apple iPhone 17 series: The iPhone 17 series launch timeline has just been tipped to take place in early September 2025, sparking excitement across Apple’s global fanbase. Industry insider Mark Gurman and other leaks point to a September 9–10 event, with potential pre-orders from September 12 and shipping around the 19th—continuing Apple’s tradition for unveiling its flagship iPhones.
The lineup is expected to include the base iPhone 17, a sleek iPhone 17 Air, along with the premium 17 Pro and Pro Max. Rumours suggest all models will feature 120 Hz ProMotion displays, while the Pro variants may boast the powerful A19 Chip, 12 GB RAM, and even vapor‑chamber cooling for enhanced performance.
With a mix of design changes, smarter internals, and revamped cameras, the iPhone 17 series could set a new benchmark in Apple innovation. Stick around to discover how these upgrades could redefine what we expect from a flagship phone.
Apple iPhone 17 series launch timeline (Leaked)In his weekly newsletter, Mark Gurman of Bloomberg recently revealed that Apple is likely to host the launch event the week of September 8. Apple typically announces new products on Tuesdays rather than Fridays.
Gurman thinks the incident will probably happen on Tuesday, September 9, or Wednesday, September 10. However, Monday, September 8, is still a possibility. Out of respect, Apple usually doesn't schedule activities on September 11.
What to expect from the iPhone 17 Series The new models will likely include the iPhone 17, iPhone 17 Air (the company’s ultra-thin version), iPhone 17 Pro, and iPhone 17 Pro Max. | Credit: Macrumors
Processor and performance upgrade
Improved performance is promised by the A19 CPUs that will be utilized in the iPhone 17 variants and the A19 Pro processors in the Pro versions, both of which are based on TSMC's third-generation 3nm technology. To improve multitasking efficiency, the RAM will be expanded to 8GB for base models and 12GB for Pro variants.
Display SizeAdditionally, the iPhone 17's 6.3-inch display will be marginally bigger than the iPhone 16's 6.1-inch display. A 6.7-inch screen is rumoured for the iPhone 17 Air, a 6.3-inch screen for the iPhone 17 Pro, and a 6.9-inch screen for the iPhone 17 Pro Max.
CameraCamera improvements differ depending on the model. Three cameras are included with the iPhone 17: a 48MP wide camera, a 12MP ultra-wide camera, and a 24MP front camera. The smaller iPhone 17 Air may only have a single 48MP rear and a 24MP front camera due to space constraints.
MemoryApple's Pro models will allow greater background app retention and speedier performance thanks to their 12GB of RAM. For improved everyday multitasking and user experience, iPhone 17 models will come standard with 8GB of RAM.
Apple iPhone 17 series expected priceiPhone 17: The base model is expected to start around $899 (77,325.64 Indian Rupee), similar to the iPhone 16.
iPhone 17 Air: Rumors suggest a price of around $899 (77,325.64 Indian Rupee), potentially matching the current iPhone 16 Plus.
iPhone 17 Pro: Prices could start at $999 or higher (85,926.94 Indian Rupee), with potential increases due to factors like tariffs and hardware upgrades.
iPhone 17 Pro Max: The Pro Max model is likely the most expensive, potentially exceeding the iPhone 16 Pro Max's $1,199 (1,03,129.53 Indian Rupee) price tag.
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