The Maharashtra Navnirman Chitrapat Karmachari Sena, along with the Maharashtra Navnirman Sena (MNS), Navi Mumbai, staged a protest at PVR Inox, Vashi, on Thursday, alleging discrimination against the Marathi language.
Objection to Chatbot Advertisement
Party members objected to a Movie Jockey chatbot advertisement that listed multiple language options but excluded Marathi. They further pointed out that within the chatbot, Marathi was placed last, while PVR’s official app had no Marathi option at all.

PVR Inox Issues Apology
Following the protest, the PVR Inox management removed the English advertisement hoarding, displayed Marathi film posters prominently in the main lobby, and assured that Marathi would be given due priority across platforms. The management also expressed regret to the people of Maharashtra, the Marathi community, and MNS chief Raj Thackeray.
Delegation of MNS Leaders
The delegation included Kiran Vijaya Manohar Sawant, Aniket Jaywant Patil, Sagar Vichare, Abhilesh Dandvate, Shyam Dhamale, Amol Kaldoke, and several other MNS functionaries and workers.
You may also like
Trump condemns murder of Indian man in Texas, promises justice
SC to deliver verdict today on plea challenging Waqf (Amendment) Act, 2025
Emmys 2025: Seth Rogen's humble joke as he wins his first Emmy Award
7 of family die as car falls into pit in Jaipur
PM Modi to visit Bihar, West Bengal today, unveil development projects worth over Rs 3600 Cr