A man in his 30s has died after he was pulled from the sea at a popular UK beach just days after a woman died at the same resort.
Emergency services raced to the beach in Skegness, Lincolnshire, at about 6pm on Tuesday after the HM Coastguard said he had been rescued from the sea. Lincolnshire Police later said the man was pronounced dead at the scene.
His family has since been informed, officers said. It comes just days after a woman in her 60s died after she was pulled was also pulled from the sea at the exact same resort. The RNLI was scrambled on Friday when a major search was launched for a woman missing in the sea. It comes after Two women die within hours after they're both pulled from sea at nearby beaches.

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Despite the best efforts of emergency services and CPR being carried out on the beach, she tragically was pronounced dead, reports The Sun.
The Mirror has contacted Lincolnshire Police.
It comes after two women sadly died after they go into trouble while in the sea at two popular beaches. One victim, believed to be in her 50s, was pulled from the water at Portreath beach near St Ives, Cornwall, on Sunday.
She was suspected to have suffered a cardiac arrest and paramedics were unable to revive her having been scrambled to the scene just after midday. Just four hours later, another woman's body was tragically discovered and she is believed to have gone swimming at Porthcothan beach near Padstow when she got into trouble. Her body was found dace down in the water.
The beaches were packed at the as many people on holiday headed to the coast to enjoy the hot weather over the weekend and many witnessed the tragedy unfold. The RNLI were involved in the emergency operations where neither woman could be saved and authorities have warned people of the dangers of the sea with people looking to cool down at the beach.
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